You're confused because you can't read the fine print beside her leg:
"Hi, Bob? Great job on the Levemir layout. We just have one small problem. When we showed it to focus groups, about 20% of the people who saw it thought the purpose of the model was to explain the intricacies of quantum mechanics, and they didn't get the connection with a diabetes treatment."
"What?"
"Another 15% thought we were making fun of Oprah."
"Oh my God!! We're already over budget on this! And we sure as hell can't afford to get sued by Oprah! Jesus, what are we gonna do!!??"
"Calm down Bob, I think I've got a solution. If we add some microscopic print that should take care of everything. We simply must state the sole purpose of this model in a way most people will overlook."
"Do you think it will work Dirk?"
"It will have to work."
Bob walked out of the office frightened, but somehow reassured that the steady leadership of Dirk would once again get the department through another crisis.
At that moment Bob realized he was in love.
6 comments:
I don't understand the comment by the model's leg either. No other drug ads, at least in the UK, have wording like this.
Maybe diabetics are so glucose-befuddled that they think they get the model, and the weights, with their insulin prescription.
Oh man. Talk about human failure. How can people get away with ads like this?
LMAO!!!
You do such wonders with these made up dialogs
you're as warped as a naval orange.
Gawk! What a crap ad. Those geniuses are stealing money for nothing.
Rat-->who majored in industrial design and advertising. Shit pay me 1/2 of what those clowns took, and I will come up with a much better campaign.
I'm pretty sure that the disclaimer means that the person pictured herein isn't actually taking Levemir, she's just someone the modeling agency sent over for the photo shoot. This is so you can't sue them when you don't look like that after using their product.
It's like all those women you used to see on the cigarette ad billboards, baring their gleaming white teeth in an attempt to smile, but merely succeeding in looking as if someone had just pinched them. Even as a kid I used to say I'll bet the person in that picture never smoked, or her teeth would be yellow.
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