Monday, March 12, 2007

Havidol.® A Wonder Drug That Produces Extreme Jealousy.

....because I didn't think of it first. From the Columbus Dispatch

An Australian artist, Justine Cooper, designed the bogus Havidol Web site, print ads, billboards and TV commercials as a dig at the pharmaceutical industry for the absurd way it markets drugs and at the public for embracing such pitches. Havidol is part of a multimedia exhibit at the Daneyal Mahmood Gallery in New York City.

Cooper’s work so closely mimics genuine pharmaceutical ads that the gallery owner reports that many people don’t realize that the exhibit is satire, despite the ridiculous premise.

Many bloggers took the spoof in the spirit in which it was intended, but a few weeks ago, reports came out that some panic- and anxiety-disorder support groups on the Internet were directing people to the Havidol site in the mistaken belief that Havidol is a genuine product.


Occasionally, I am forced to admit, that sometimes, others can do pharmacy humor almost as well as I do. Take a look at the Havidol site for yourself and see what I mean.

6 comments:

Mother Jones RN said...

Thanks for putting a link to the Havidol site. I love the satirical jab its creator takes at the evil pharmaceutical empire.


MJ

Emily Elizabeth said...

Oh my god. That is so freaky. Did you look at the prescribing information? 23 pages of bullshit! The only thing that doesn't make sense is the hedonine agonist, the structure, and the disease. Everything else is pretty sound. WTF?!

Ashley said...

I wish I had that much free time...

For those who check out the extensive (and impressive) prescribing information, note that on the first page it is identified as a cGMP-specific PDE5 inhibitor.

(aka, Viagra :D)

Jesse said...

Now is the time to try to trick everyone in the 4th year of pharmacy school at UGA by sending them the link to Havidol.. good times...

Anonymous said...

did you see the generic name? avafynetime - "have a fine time." thats GREAT - thanks for the link!

Chiozzo said...

Yeah wouldn't we all like to Havidol.