Tuesday, March 27, 2007

Someone Actually Got Paid To Come Up With The Idea Of Something Called "NonyX Man"

From the trade mag Chain Drug Review:

Princeton, N.J.- Xenna Corp. has created an advertising campaign to promote NonyX Nail Gel, a natural diabetic-friendly gel that softens and exfoliates discoloring keratin debris that builds up between the toes and fingernails.

The campaign features a character called NonyX Man, a superhero created to draw attention to the patented nail gel that Xenna sells in chain drug stores, discount stores and supermarkets around the country.


I swear I am not making this up. Here is a picture of NonyX man:




What do you suppose NonyX Man's super power is? The ability to see through shoes? Being super friendly to diabetics?

"We figured anyone dumb enough to buy this product would have the intelligence of a child" said Carol Buck, Xenna's chief executive officer. So the creation of a cartoon character to communicate with these imbeciles about their health care needs seemed a natural fit." *

"In the competitive world of print advertising " she notes, "people may not recall seeing a foot care advertisement unless it can arrest their attention with something fun, interesting, attractive or unusual -and NonyX Man is all of these."**


To someone maybe. To me NonyX Man is just gay. I'll let you look at that picture again and decide whether he's gay like lame or gay like homosexual.

*words said by Carol Buck in the imaginary world

**words said by Carol Buck in the real world

5 comments:

Mother Jones RN said...

Good Lord, the gay men in my life would never be caught dead looking like that out in public. They might wear something like that behind close door, but I never ask them about their love life.

MJ

Anonymous said...

hmmm! Nice abs! A bit concerned about the clenched fist though.... ouch! Oh, and his angle of attack! I mean, what if you're in the shower picking up the soap and then NonyX man, intent on making your feet look and feel pretty accidentally spills his contents elsewhere?

I await his presence across the pond!

Anonymous said...

Sounds to me like copyright infringement of "X-men". Lawsuit maybe?

Romius T. said...

wait so I do have a career in advertising after all

Anonymous said...

just gay, period.