Excedrin® Migraine is a non-prescription pain reliever that contains acetaminophen, aspirin and therapeutically active caffeine™.
In independent studies of 1,250 patients, Excedrin Migraine was clinically proven to relieve migraine headache pain.
After taking Excedrin® Migraine, even patients with tough migraines experienced:
* A noticeable reduction in pain within 30 minutes
* Pain relief that lasts
* Major improvements in their ability to take part in normal activities.
Excedrin® Migraine is the first non-prescription medicine approved by the FDA to treat all the symptoms of a migraine.
Wow. Sounds pretty cool. Before you open your wallet however, the drugnazi advises you to go pick up a bottle of the plain old Excedrin. You know, that unglamorous pain med that's been around since the beginning of time. Look at the label & compare it with the big breakthrough Excedrin Migraine. Your head hurting too much to read that small print? I'll go ahead and list the ingredients here.
Excedrin Migraine:
Acetaminophen 250 mg
Aspirin 250 mg
Caffeine 65 mg
"Extra Strength" Excedrin: (No "Regular Strength" exists)
Acetaminophen 250 mg
Aspirin 250 mg
Caffeine 65 mg
The more alert among you may be thinking that it looks like these two products have the exact same fucking formula, and you would be right. It's been known for years that this formula, for whatever reason, does work better for headaches than other pain relievers. Novartis got the bright idea of doing a formal study using it's tired old brand Excedrin in people with migraines so they could get the regulatory stamp of approval to put it in a attention grabbing red box, stamp the word MIGRAINE all over it, and lighten your wallet a little more.
Oh, and by the way, what's the difference between "therapeutically active caffeine™" and the caffeine floating around in your favorite Starbucks concoction? The trademark symbol. That's the difference.
5 comments:
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Here in Australia, Boots brought out a formulation of Ibuprofen and Lysine and branded it Nurofen Migraine Relief - Lysine was supposed to increase the rate of Ibuprofen absorption. The Boots rep would come and see me once a month and try and sell me bucketloads of this shit. Each time I told him - bring me the study to show Lysine works to increase absorption.... he never did, because it never friggin existed. However, every migraine suffering woman would come in and demand "Nurofen Migraine Relief" because she saw/read about it in the ultimate of Medical journals - a womans trashy magazine - and you try explaining to some Pre-Menstrual woman with a migraine that its exactly the same as the normal Nurofen, the company has just made up a whole lot of shit to dupe you into buying their product rather the significantly cheaper generic.
Pete - Grumpy Pharmacist Downunder.
Dammit Pete, I wanted to add my 2 cents...
After berating the makes of Nurofen Migraine, and inquiring into the different Drug Info centres...
Conclusions
Ibuprofen Lysine disperses into water faster than regular Ibuprofen, therefore it is absorbed faster (from mouth to relief)...
Sell them the friggin liquid caps...
Anyway, Nurofen decided to bring out Nurofen Tension Headache, which is Nurofen Migraine but a couple of cents more...
Mmmm, profit
This, ladies and gentlemen, is why we read labels. Or am I the only (occasional) consumer who does that? I would also like to know who these 1,250 migraine sufferers are, because it doesn't do squat to actually relieve my migraines. At best, it works to manage them if I take it during the aura phase. Once a migraine has set in, I find the best way to "relieve" (more like dulling it to an acceptable degree) it is with naproxen and a coffee drink.
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